40 creations
Vision
Spreading “oishii” wrinkles
to the world.
“Oishii” – Japanese word for delicious, wholesome, tasty.
Delicious food will make people smile, and smiling will create wrinkles on faces.
These wrinkles, in a way, represent the human race.
Wrinkles can also be a universal language that transcends borders and time.
It is our goal to create places and products that will create these wrinkles on people’s faces.
1.
The background story is
The background story is
important.
We don't just rely on our taste buds, but we constantly think about why something tastes good based on the following keywords.
Dependable
The source is traceable, which
makes it trustworthy.
Sustainable
The “oishii” can be enjoyed for
generations to come.
Enjoyment
A fun and positive experience.
2.
Collaborate in ways that
Collaborate in ways that
transcend boundaries.
We collaborate with many people from all regions with many different skills, to develop new, fun, and unique food styles.
3.
International sources of inspiration
We will run all around the world in order to find, taste, and experiment with delicious foods. We will scour the planet for delicious experiences to fuel and inspire our projects.